How are ratings calculated on Amazon?

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Explanation

To determine the number of additional 5-star ratings you need to achieve a desired average rating, we use simple algebra.
Here’s a step-by-step explanation:

1. Define the Variables:

  • Let the Current Average be the current average rating.
  • Let the Current Count be the current number of ratings.
  • Let the Desired Average be the desired average rating.
  • Let x be the number of additional 5-star ratings needed

2. Set up the Equation

  • The total sum of the ratings currently is Current Average× Current Count
  • The total sum of the ratings after adding x more 5-star will be: ( Current Average × Current Count )+(5 X x)
  • The total number of ratings after adding x more ratings will be Current Count + x

3. Create the Equation:

Now to get the Desired Average, we use the following equation:

4. Solve for x :

  • Multiply both sides by Current Average + x to clear the denominator:
    Desired Average × (Current Average+x)=(Current Average × Current Count)+(5 X x)
  • Expand and rearrange to solve for x : ( Desired Average × Current Count + Desired Average × x = Current Average × Current Count + 5x)
  • Combine like terms: ( Desired Average × Current Count − Current Average × Current Count= 5x − Desired Average × x )
  • Then: Desired Average−Current Average×Current Count = x 5 − Desired Average

And that is how we get the number of ratings needed to achieve a desired rating.

Example:

Let’s suppose we have a product with the following details:

  • Current Average = 3.93
  • Current Count = 57
  • Desired Average = 4.5

Plugging those values into the equation:

Let’s calculate it:

And since you can’t have a fraction of a rating, you would need at least 65 additional 5-star ratings to reach an average of 4.5.

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