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Category: Amazon Basics

Amazon Basics
Amazon Advertising Optimization Guide

KEY – The following terms will be used throughout the guide below.
Unbranded Campaigns – Ads targeting generic without brand names

Amazon Basics
How are ratings calculated on Amazon?

To determine the number of additional 5-star ratings you need to achieve a desired average rating, we use simple algebra. Here’s a step-by-step explanation:

Amazon Basics
Harnessing the Power of Amazon PPC Analytics

More than simply smart bidding and creative ad wording are required for your PPC (Pay-Per-Click) campaigns to be successful in the highly competitive

Amazon Basics
Adapting to Amazon Algorithm Changes

Maintaining an advantage in the PPC (Pay-Per-Click) arena on Amazon’s dynamic e-commerce platform requires a deep comprehension of the algorithms

Amazon Basics
Budget Management Hacks

A successful campaign in the highly competitive world of Amazon PPC advertising depends

Amazon Basics
Amazon PPC Success with Dynamic Bidding

For merchants hoping to succeed on Amazon, understanding pay-per-click (PPC) advertising is crucial in the ever-changing world of