In this Case study, we’ll explore how leveraging Sponsored Brand Ads can take your Amazon business to new heights and help you stay ahead of the competition
We had a client who approached us, struggling to scale their brand on Amazon. Through meticulous optimization, we helped them soar to new heights, increasing their monthly sales from $700K to $910K while maintaining a healthy ACOS of 15.77% and a ROAS of 6.34%. With TACOS of 10%
Sponsored Brand Ads put your brand front and center, capturing the attention of potential customers as soon as they search for related products. This increased visibility helps establish brand recognition and trust, leading to higher conversion rates in the long run.
Unlike other ad formats, Sponsored Brand Ads enable you to feature multiple products in a single ad. This "showcase" effect allows you to cross-promote different items from your inventory, maximizing the chances of making a sale.
Sponsored Brand Ads offer the unique opportunity to drive traffic directly to your Amazon Store, creating a branded shopping experience for potential customers. A well-optimized Amazon Store can significantly improve brand perception and lead to repeat purchases
The prime placement of Sponsored Brand Ads leads to higher click-through rates (CTR) and increased conversions. When shoppers see your brand showcased prominently and relevant to their search, they are more likely to engage and make a purchase. As a result, your sales and revenue will soar, helping you stay competitive in the Amazon marketplace.
Consistent exposure through Sponsored Brand Ads can have a positive impact on your organic search ranking. As your products receive more clicks and conversions, Amazon's algorithm recognizes your items as relevant and popular, leading to improved organic visibility.
