Case Study

CATEGORY: Clothing Brand (USA Market)

🚀 Crushing Amazon PPC: $29K Sales with Just 15.78% ACOS! 🔥

📊 Sales: $29,102.56

💰 Ad Spend: $4,592.33

⚡ ACOS: 15.78% | TACOS:9.85%

🔄 Conversion Rate: 2.11%

Key Takeaways & Next Steps:

Refine PPC Targeting

Cut ad spend on underperforming keywords & increase bids on high-converting search terms to maximize ROI. 🎯

Retargeting is a Goldmine

With 648,682 sessions, leveraging Amazon DSP can recapture lost buyers and increase conversions. 🔄🔥

Boost Organic Growth

A low TACOS (9.85%) means strong organic potential! Focus on SEO, and external traffic (social media, influencers, etc.) to dominate rankings. 🚀

Monitor ACOS Trends

At 15.78%, ACOS is efficient, but keeping an eye on competition will ensure sustainable profits. 📈

💡The Big Picture:

-Balanced PPC Strategy: A TACOS of 10.1% ensures strong organic & ad-driven sales.- Profitable Ads: Despite $122K ad spend, total profit stands at $570K+! 🤑- Organic Sales Win:5,099 organic units sold – a solid sign of brand strength.

This Amazon PPC strategy is delivering strong profits & sustainable growth! By optimizing conversion rates, refining PPC targeting, and leveraging retargeting, the brand can scale even further while keeping ad spending efficient.