Challenges:
➽Persistent Inventory Problems:
Frequent product unavailability drove customers to explore alternative options
➽Declining Rankings:
The absence of effective SEO strategies and persistent product shortages resulted in stagnant sales and a decline in search engine rankings.
➽Disorganized and Unoptimized Campaigns:
Numerous active ad campaigns featuring subpar content and inadequate targeting, resulting in restricted brand visibility.
By expanding our ad budget and harnessing overlooked keywords while giving priority to long-tail variations, we enhanced our reach.
We categorized keywords into campaigns based on their search volume, ensuring that lower-traffic keywords didn't lose ad budget to high-traffic terms.
The inclusion of Sponsored Brand Videos and Sponsored Display Ads in the campaign mix proved to be highly cost-effective, utilizing less than half of the Client's ad budget.
We strategically repositioned products to enhance PPC performance, focusing on feature points, images, videos, titles, and backend keywords. By the time of the launch, they were fully optimized
