➲Limited keyword targeting : The brand was targeting A few keywords in its campaigns despite having a large potential audience.
➲Unused campaigns: The brand was not utilizing PPC to its fullest ability i-e (Not running sponsored displays and sponsored brand ads).
➲High Competition: The Amazon marketplace is a battleground, and standing out amidst competition is a daunting task.
We have conducted thorough keyword research, and segregated them based on their search volume, relevancy, and length. And run ads on these keywords to increase visibility and reach a wider audience.
We optimized the effectiveness of our sponsored brand campaigns by adopting a targeted strategy. This involved concentrating on high-intent, long-tail shop keywords in Sponsored Brands Video, and browsing keywords in Sponsored Brands Video with the use of phrase & broad modifier. Additionally, we employed display ads to target and retarget customers who showed an interest in our product or were searching for related products or categories.
Negative targeting is critical to the success of any Amazon PPC campaign. Negative targeting helped to filter out irrelevant traffic and ensure that our ads are shown only to the most relevant audience.
Monitored and adjusted the campaigns regularly to optimize performance, reduced wasteful spending, and increased sales.
Focused on high-converting keywords that generate the most sales and adjusted bids accordingly to maximize ROI and reduce ACOS.
